Motion Graphic research

I have found some existing motion graphic pieces created by some students, in order to understand more about what motion graphics involve.

This is a piece by a student at the University of Greenwich for a Web banner to advertise the new MA 3D Animation course at University of Greenwich. It is clearly nothing to do with what I will be exploring however a web banner could be something to consider as it informs and executes.

It is interesting how it captures your attention through the movement of the clouds. However I feel the last 5 seconds are not professional at all. The way the “MA in 3D animation” enters the space could have been reconsidered.

This is another piece by a previous University of Greenwich student. It has a very different style and approach than the previous clip. In my opinion this is a lot more interesting but less informative. This type of movement keeps the viewers attention until the very end which is something I am hoping to achieve within my final piece.

Motion Graphic research

What is Motion Graphics?

In order to have a successful outcome I will have to understand what motion graphics are and the different areas you can touch upon within motion graphics.

“Motion graphics is a digital technique that combines pictures, words, sound and video. Examples of motion graphics abound online and in real life, from the credits in Hollywood motion pictures to keynote addresses.

Motion graphics combine the languages of film, animation and graphic design. Combining different creative elements like typography, illustration, logos, shapes and video. They are then animated or moved in a way that tells a story.”

What is Motion Graphics?

Motion Graphics Brief Introduction:

This new brief requires us to create a motion graphics video containing information or an object that we have chosen from the Battle of Trafalgar Exhibition in the Maritime Museum.

The objective is to create an interesting motion graphic about the object. It could be anything from a short introduction to a documentary on the object or a short educational clip that will feature on a website. The idea is to make ourselves familiar with what motion graphics is and how we can apply that knowledge to our own video.

Motion Graphics Brief Introduction:

Influence within design:

“Good artists copy, great artists steal.” Pablo Picasso

In this article, Cameron Moll describes his interpretation of this quote. He agrees that we should borrow ideas from others designs, in that sense I agree with him. If you have the ability to use en existing idea, personalise it and end up with a successful product, why wouldn’t you? In my opinion i would use the word influence rather than borrow or steal as that is what it is.

Moll also suggets that we should “borrow” ideas from ourselves, this means that in a way we influence ourselves. This could happen through experimentation and whether your design was good or bad.

As designers, it is safe to say that we have all been influenced by other designers. Being influenced by someone else is what challenges you to do better. If there wasn’t such a thing as influence, what would happen to design? If there was only such a thing as design instinct, how successful would individuality really be?

Paul Rand is arguably one of the most influential graphic designers. He is most well known for his work corporate logo designs. Rand had a very different approach to design, which is what lead him to his success.

Here are examples of some of Rand’s work:


United Parcel Service, 1961


American Broadcasting Corporation, 1962


International Business Machine (8 bar variation), 1972

Paul Rand is a name that every designer should know, and should learn from.

“Design firm Chermayeff, Geismar & Haviv have designed more than 100 corporate identities for clients such as Chase, PBS, Mobil, and Pan Am. For them, design is solving problems, and they pursue the best solution, regardless of form. Partner Tom Geismar recently spoke of studying at Yale “at a time when even the term ‘graphic design’ was just coming into use. Among the visiting teachers were Lester Beall, Alexey Brodovitch, Leo Lionni, Alvin Lustig, and Herbert Matter. They are all rightful heroes to us, along with, and especially, Paul Rand, whose influence continues to evoke wonder.” Tom Gesimar

“Cantankerous, irascible, loving–bristling with talent, brimming over with taste, and endowed with invincible personal conviction–the original and badass Rand showed the way,” said legendary advertising man George Lois. Well-known for his Esquire magazine covers from the 1960s, Lois believes in “the Big Idea” that cuts through the clutter and reaches people. His goal for Esquire was to create covers so compelling they would stop people on the street and make them buy the magazine. “Thoughts on Design takes an honored place in my extensive library. Now a tattered bible, I read and reread it a thousand times in my early teens. Rand’s talent and instinct created an absolutely supreme standard for the rest of my life.” When asked for tips for young designers, Lois answered, “My advice is to read Damn Good Advice (by George Lois) and then read it again, and again, just as I read Thoughts on Design by Paul Rand when I was 14 years old.” George Lois


My reasoning behind looking into influences within design is because of the essay question; Is design instinct or influence? I am starting to believe that it might be both of those elements. Looking at the two examples above, they both clearly have been influenced by Paul Rand, however these designers didn’t just copy his work, they used some ideas and made it their own. This suggests that they have ability to design without influence. Having said that, influence aids them in being successful designers.

Influence within design:

Do we all have the “design instinct”?


This is the very famous “Keep calm and carry on” poster that we are seeing more frequently. Originally, this design was created in 1939 during WW2 to be used as posters visible to the public. Millions of the these copies were printed, however they were never actually used. Only until 2000 were these posters making a return to the public eye.


For quite some time now I have been very interested by these posters. Not because of the history behind them, but because of the massive success that it has had in the last couple of years. This design is everywhere, on posters, cups, shirts, even  wallpaper. I have always wondered why the British public fell in love with this particular poster. From a design perspective I feel that it is very successful. And millions of others obviously agree. I would like to know why?

Is it the fact that these posters have been customised?


Could it be the variety of colours that they come in?


Is it more than that? Are the public noticing the successful design, the way the simplicity works? Getting in touch with their design instinct? Or just like fashion, have they been influenced by others to fall in love with these posters? Is it an element of “everyone has one so so should I?”

It would be interesting to have seen the effect these posters had if the font was different, or a specific element was change. I question the success of the posters of something might have been different. Perhaps a social influence would still have been a result of the popularity of these posters.

This is where my question comes again, is design instinct or influence?

Do we all have the “design instinct”?

Good or Bad design?

Following up with the quote often used “you just have it” in the context of design, I want to find out how someone has the ability to spot good design from bad design. Surely that can’t be influence, as I believe that you can’t be influenced to spot good design.

In my opinion this is good design.


But why? Why is it that I prefer minimalistic design? What has given me the ability to spot good design from bad design?

Good or Bad design?